When starting something new, particularly something as complex as the multi-media platform I’m building, there’s so much to learn and remember. The amount of info I’m consuming to prepare seems infinite. To keep it all accessible, I created a simple method I call a Research Brainstorm. Read the rest of this entry »
Inspired by software product development cycles and scientific method, I build businesses as if it’s an experiment, with hypothesis, test, revise, and replicate phases. In this iterative cycle of trial and error, there is no failure, only the curiosity of wondering what on earth will happen next. Read the rest of this entry »
While developing my own entrepreneurial ventures and mentoring hundreds of other owners, I see the signs of generations to come. The next generation is not the next youngest, though Millennials’ quest for meaning is contagious. Read the rest of this entry »
You know I’m not a fan of building fast companies, preferring time for the market to drive growth instead of investors. But when business is too slow, I have ways to accelerate the pace. Read the rest of this entry »
Oh how I love a good niche, and any close follower of my world knows my favorite example: the man who paints only wrestlers. I finally met him.
Artist Rob Schamberger, is painting every world champion wrestler. His work is on permanent display in the National Wrestling Hall of Fame Dan Gable Museum, and his original portraits of WWE Superstars are being auctioned by WWE.
This pinpoint focus means Rob’s elevator speech takes less than half a floor. Collectors know quickly if they’re buying or not. His website is search engine optimized in two tidy key words: painting and wrestler.
I envy the niche, man. I envy the niche.
Truly. Each meeting with a client gives my life meaning. I can feel the impact of our collaboration. I am cheered on by every word of appreciation, every progressive step, and every realized dream. I feel I’m part of these companies and their owners’ lives. I’ve wanted to spread that impact to a larger scale for some time, but have struggled with how to do it without sacrificing my quality of life. As one client observed, “Dodie you’ve had one foot on the soap box since I’ve known you, but you don’t step all the way up – you seem afraid you won’t have time to ride your horses.” Read the rest of this entry »
Brokering personal insurance products in a crowded market requires customer service, but that’s not keeping Cindi Sharp, Martin & Sharp Insurance, from enjoying the rest of her very good life. Cindi dared to find a new way to do business her way. Read the rest of this entry »
I’ve tons of experience securing money from philanthropic sources, equity investors, and lenders. But until recently, I’d not yet tried crowdfunding. After loads of research, and a half-day conference on crowdfunding, I launched my first crowdfunding offer without middlemen Indiegogo or Kickstarter. Read the rest of this entry »
I’m always asking for client’s opinions, but I’ve never received so much helpful information as when I asked about new features I considered adding to my Circle of Trust program. Ask a specific question, and you’re more likely to get a more specific answer.
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