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Author Archive | Dodie Jacobi

What’s a Mastermind?

Growing solo needn’t mean growing alone when you could be growing along with others who share your ambitions.

You may have heard of the concept of a mastermind, and unfortunately, the term has become diluted to mean many things.  Here’s how to spot the helpful real deal. Continue Reading →

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Solopreneur Q&A: How do I qualify real leads faster? (and more)

SOLOPRENEUR Q&A

Today’s Solopreneur Q&A is a 2-parter. Each video is 30 minutes long, so I’ve included the handy timestamps below each video if you want to listen to specific topics being discussed.

Part 1:

TIME

 TOPIC

 1:55 How to Qualify Real Leads Faster
 6:30 Best Ways to Reach New Clients
 9:55 Drawing Boundaries When You Work From Home
 25:05 Blog Around the Brand of You

Part 2:

TIME

 TOPIC

 3:25 Change from Current to New Source of Income
 9:00 What I’m Working On
 10:28 How to Replace Cold Calling
 19:31 Perseverance
 22:15 Using Pain to Better Your Business
22:46 Harry’s Paw

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Solopreneur Confidence

Photo Credit: Rob Jones

Photo Credit: Rob Jones

Lately I’ve been audio recording my free Lessons in Fun and Profit, sometimes from the road, to hand off to my team for transcribing – ever looking for ways to be more efficient. This 5-minute recording shares 4 lessons in Solopreneur Confidence. Continue Reading →

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Plan for Big Change

BANGKOK, THAILAND-October 2,2015: Young Woman Using Facebook Application on her Laptop

 

When you’re ready to implement big change – like a transition to a completely new venture or just a new model for your existing one – you’re not likely able to abruptly stop what you’re doing and start the big change. This chicken or egg moment itself might be keeping you from the changes you want to make. But with a 3 step plan, you can shift time and space without losing focus on your current source of sustaining moola. 

Continue Reading →

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Your Value Ladder

While studying digital marketing tactics, I ran across a way to organize products and services that encourages clients to increase their business with you, while paying you to do so. It’s called a Value Ladder, and it’s anchoring my clients’ new marketing and product strategies.  Continue Reading →

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Make it Stop

When you’re a solopreneur, or own a small business with only a few people dividing all the labor, one problem inevitable recurs: trying to get new business while you’re already too busy taking care of existing business. Most settle for this cycle as inevitable, but I know how to make it stop.

I’m talking about that feast or famine cycle where you bounce exhaustingly between panicked selling and working overtime to meet too many clients’ demands all at once.

That is if you do any marketing at all.

Many owners don’t like marketing and sales, but that doesn’t change the fact that your business still needs qualified leads to thrive without your constant stress. You might not even consciously eliminate marketing from your To Do list, you just never seem to get around to it. Until you run short of income.

And this reactive cycle has been going on so long, you may even think it’s just part of being in business.

But it’s not.

And don’t tell me that’s just how business works in your industry, because that’s not true either.

I also won’t accept that you’re just not any good at sales.

All of these are myths you recite to help you feel better about a problem for which you’ve not yet found a solution.  When you don’t much like marketing and sales anyway, it becomes very easy to just accept what comes your way passively.

Make It Stop.

I want you to reconsider the myths you’ve been telling yourself to justify your current and recurring painful position.

Imagine for a moment how your world would change, if you had a steady source of new business. AND a well of repeat business you can dip into whenever you’ve got a vacancy.  All without SELLING a thing.

You can end the exhausting cycle that keeps you and your business stuck with a Semi-Automatic Marketing Machine.  Using automated response emails, the latest digital marketing tactics, and content your clients find truly helpful, you get leads constantly without your constant attention. So you can focus on the part you like most, and are best at – executing on the closed deal.

A few years ago, I made the bold commitment to stop all networking and sales efforts, investing that time instead into building a semi-automatic marketing machine. My gross increased 30% in the first year, 40% the second, and in the third, my income remained stable while I reduced earning time by 30%.  If this can work in a highly personal touch business like entrepreneur mentoring, imagine what might be possible in your work.

Here’s how to do it:

1) Eliminate what you don’t like:  selling, networking, golf outings, schmoozing. Just stop.  If you don’t like it, you won’t do it anyway, and you’ll suck at it. 

2) Automate as much as possible. Use auto response emails to lead people toward products and services most helpful for their needs, and helpful blogs posted on social media to introduce new prospects to your work. New technology makes automation easier and more affordable literally every day. Combined, these automated tools filter forward the people that want what you offer.

3) Delegate anything that remains after automation. Like content writing and posting and analyzing results for improvements. 

While this machine tees up qualified leads for your business, you get to focus on work you really enjoy.

If you don’t yet have a semi-automatic marketing machine, Spot Treatment is the next step.   You’ll walk away with an audio recording of our session and specific direction about how to implement your own semi-automatic marketing machine.  If you’re already using email communications, social media, and a blog – we’ll instead use this time to string these parts together in a way that drives prospects systematically toward a decision to purchase.

Don’t let another year go by settling for whatever comes your way, in whatever quantity Chance chooses.

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Choose Your Focus

One of the most frequent calls for help I receive is in one way or another related to the word FOCUS – that magical force that not only assures meaningful accomplishment but a sense of clear purpose along the way.

If you’re like many of my clients, you may be challenged for more focus, because you’re launching something new and don’t want to lose income from what’s old. Or you might be overwhelmed by options thanks to an upward spiral of success.  Maybe you juggle work with raising children or a demanding special interests (like horses!) Or perhaps you’re just stuck in blurry routine.

Regardless the reason for your fuzz, you ultimately are the decider about your focus. When you allow your attention to dissipate in many directions, you lose the one resource that cannot be regenerated – time.

So if you want to pursue your real passion, make a good thing greater, eliminate major pain, repair small annoyances, or otherwise accomplish what is most meaningful, you have to make decisions about what else can wait, or go away completely.

Homework: What gets in the way of your focus? What can you choose to do, or not do, differently to zero in on what will make the biggest impact toward your most meaningful plans?
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The Mentor

Elizabeth&Dodie

Because I’m a paid mentor who’s worked with hundreds of entrepreneurs, you may discount my perspective that every entrepreneur needs a mentor. But as a still-practicing entrepreneur, I can tell you even pro mentors need a mentor. Continue Reading →

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