I ran across Pat Sullivan’s name in a blog post where he warned that email is helpful until we try to make it do more than communicate one-on-one. But the more valuable lessons came from reading Pat’s biography at the end of the post.
Pat Sullivan, Co-Founder and CEO, Contatta – Heralded as one of the “80 Most Influential People in Sales and Marketing History”, among Henry Ford, Walt Disney, Jack Welch and Bill Gates by Sales and Marketing Management, Pat Sullivan was also twice named Ernst & Young “Entrepreneur of the Year” for both ACT! and SalesLogix. Before he was the Godfather of CRM, Pat Sullivan was a salesman. That may explain why after he became Co-Founder and CEO of ACT!, over 6 million salespeople paid for it out of their own pockets. Following ACT!’s purchase by Symantec, he founded SalesLogix in 1995 and led its revenue growth to $108 million, successful IPO and repurchase of ACT!. Pat has served as a board member for multiple tech companies, and is currently working on revolutionizing the way business makes contact with the launch of Contatta.
Certainly Pat’s accomplishments are astounding. But more noteable is how his experiences are retold in a way that establishes instant credibility.
Your individual biography is a component of your company’s branding package. Make it your boldest statement of your accomplishments. Then put it on your website’s and social media’s About pages, in proposals you submit, and at the end of any guest posts you write.
Not only will it establish fast credibility, your biography of what you’ve accomplished so far also will inspire bold work yet to come. I watch my clients struggle when talking about their individual success, letting humility override good marketing. At such times I often think of what author Marianne Williamson says, “Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do.”
[nbox type=notice]Homework: It’s time to shine boldly! Pull out your biography and copy Pat’s work! Include your best awards, expressed in context, so even non-industry pros will understand how impressive that you were recognized. Include measurable achievements – numbers pop out of any narrative. List others if you’ve owned more than one company, and mention any products you’ve invented or industry standards you’ve established.[/nbox]