Customers pay more for customization, but even those who value the tailor-made have their limits. Make custom work a full-value proposition with semi-custom production methods.
If you offer custom products or services, you needn’t execute each step in house to qualify for premium pricing. Take a fresh look at how you deliver bespoke work to cut your labor and shorten the production cycle.
Eliminate steps that don’t compromise the client experience or product quality. Outsource what requires specialized training to minimize your skilled work force investment. Purchase partially-fabricated components to accelerate assembly.
You’ll reduce your costs, yet still deliver high value – leaving room for competitive pricing you pass through to the client, or increased profits for your company.
Homework: Find three new ways to do that custom voodoo you do well, but might do better if you did it semi-way.