Socialized! Your Influencers and AdvocatesPosted: June 25, 2013 | |
Each year, my inner marketeer rekindles old flame emfluence (my interactive marketing platform) at their annual conference, and, in the process, becomes totally crushed on the keynote speaker. Last year it was Duct Tape Marketing’s John Jantsch, and his book, The Referral Engine. This year, my new author crush is Mark Fidelman, and his book, Socialized!
Mark, also a forbes.com columnist, calls us to identify our Influencers and Advocates, and leverage social media to cultivate business-building credibility.
He offers accessible definitions of each. An Influencer is an Oprah who might rave about you once or twice. She has such a big following that her attention, even if momentary, changes your game. Mark offered “Cheeseheads,” those hyper-loyal Green Bay Packer fans, to epitomize Advocates, who may have a smaller circle of influence (actually he called it a circle of trust – like minds are instantly more crushable!), but who cheer for you all game long.
My Advocates have always been obvious and engaged (my Circlers, Mountaineers, and Missouri Bank Business Edge course alum, to name a few!), but when called to identify my company’s Influencers, I initially saw only the obvious Influencer speaking before me. I’ve been seeing stars all around ever since, so I started a running list. Now, I’m segmenting my Influencers as those who are local/regional, and those who are national. While I leverage local Influencers now for my consulting practice, I can nurture those on a national level for my upcoming webcast launch, all with great ideas for doing so, thanks to Mark and emfluence.
Homework: Start a list of your company’s Influencers and Advocates. Segment if you wish. Then buy Socialized! to learn how to best use social media to build and leverage those relationships.