I have the advantage of working with owners of businesses in a lot of different industries. I often suggest a client try something that’s working for another, and the kneejerk response is often, “but others in my industry don’t work that way.”
For the past decade, marketeers have been on a customization jag intended to give customers personalized options. But limiting the options you offer is the better choice for you and your client. Read the rest of this entry »
One of my favorite annual activities is a collaborative effort with my brother, Wick, a talented art director and writer. We e-publish a cookbook for family, friends, and clients.
Wick and I work together often and enjoy doing so, but our annual cookbooks remind us of the power of play in our work. Now, when we find ourselves with jaws set, plowing to force an invisible solution, one of us will just say the word “tidbits,” and we’ll get a little sugar rush of creativity. In the end, playing well with others is flat out more fun than frowning hard.
Homework: Download your gift copy of Tidbits, get together with some pals, and play with your food.
I love seekers — people who are ever-open to new thoughts, methods, and experiences. But we curious ones are often so busy seeking, we don’t make time to apply what we’re learning.
When you’re at your individual limit, it can be confusing to decide how to delegate your sole labor to free you for growth. Read the rest of this entry »
If you’ve ever loved and lost another human, a beloved animal, a hard-tended business, or a carefully dreamed idea, loving again can provoke fears you might lose again. Read the rest of this entry »