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Because You Can Doesn’t Mean You Should

The owner of a computer support venture knows the managed-services side of his business best, yet it’s the web-site-design side that’s growing fastest. Coincidence? I think not. Remember, what you focus on increases. So when our computer support owner divides his attention between being a producer in the managed services division and running the company, the singularly focused web site design team is able to run with speedier growth. You may struggle with where to focus, especially if you have the talent to be a producer. Perhaps you’re an artist, craftsman, consultant, or professional destined for solopreneurship, because you’re truly the only person who can do what you do. But all other business owners at some point must choose whether to produce or manage. The former limits capacity; the latter is scalable.

Indecision in itself can stifle progress, and the transition from one model to the other can be precarious. Just because you can, doesn’t mean you should. Just because you should, doesn’t mean you will. This is one of many small decisions with big impact on your business.

If you’re unclear, start by noticing what it is that only you can do for your company. Then consider what it is that you want to do for your company. One of my Circlers said recently that he’s glad to not “be burdened by the knowledge to do what my employees do.” It made his choice to manage easy.

Homework: Which do you choose – to produce or manage? Are you committed to the perks of solopreneurial life, or do you want a scalable business?

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