Second perhaps only to a personal referral, testimonial quotes from happy clients and colleagues accelerate new relationships and build credibility. In less than five minutes, you can start your archive of quotes now, and you’ll have a constant resource to plug into promotional campaigns and proposals ever after.
Homework: Create a document where you’ll store quotes. Hereafter, as you go about your workday, watch for quotables in emails, tweets, Facebook posts, and FaceTime conversations. When you get a compliment, ask immediately if you may quote the person. Record all in your Quotes document, along with the date the quote was approved. Include the person’s full name and company name, or don’t bother saving the quote; initials or generic industry references don’t convey authenticity. Until you’re a habitual quote harvester, post a visible reminder to yourself to watch for compliments. Select appropriate quotes for your proposals, website, trade shows, and other print collateral. (For inspiration, check out my Read Rave Reviews button, and other ways I’ve used client quotes on my site.)
No-Extra-Charge Bonus: You’ll more often notice the good things people say about your work, a real spirit booster for the self-critical business owner, or one who only hears feedback from unhappy clients.