One of my clients called to ask whether she should continue writing a series of articles in a local print publication. Each article has been a challenge and the results intangible. She thought I would tell her to just get over it, and keep doing the work until she got different results, but “suck it up” is never my advice. There are parts of every job that we sometimes don’t like. When you’re feeling more than mild annoyance, that sucking sound is an indication that you’re outta your sweet spot. Change how you do what sucks, find the hidden benefit of doing what sucks, or stop doing it.